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The AoC' s survey results seem to correlate strongly with 'Nothing in Common - The career aspirations of young Britons mapped against projected labour market demand (2010-2020)' by the Education and Employers Taskforce and the UK Commission for Employment and Skills in 2013 which showed "36.3% of teenagers to be interested in just 10 occupations", which include mostly 'traditional' careers such as teaching, police officer, accountant, doctor and actor/actress.
Careers guidance practitioners can't be held responsible for young peoples' choices though. Schools need to have comprehensive careers education programmes in place to educate students about the alternatives, including jobs of the future, and parents need to be educated too as they are still the most important influencers of their children.
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